The Web 2.0 Steamroller0
JR posted in Web news on November 6th, 2006
Any Kessler has been writing an astonishingly insiteful series of articles about the Web 2.0 challenge that is being faced by the historic Media Moguls (you’ll see what he means by this) in the US. Today, he gathered the 4 together in a summary article.
He points out that the Internet has broken the proprietary “pipes” that allowed the vertical integration that has traditionally driven the success of media. That vertical integration allows them monopolies on reaching a certain segment of customers. This in turn fed the mogul with enormous amounts of money by businesses that wanted to sell these people something.