Guaranteed Payola-Free0
JR posted in Web news on July 5th, 2006
Rafe Needleman of CNet wrote about PayPerPost, which allows bloggers to be paid for posting about particular products, events or services. He feels that this will taint the trustworthiness of blog postings with undisclosed commercials disguised as independent reviews.
While certainly a risk, I don’t think that this is much of an issue. Most bloggers are already hypersensitive about their reputation and readily disclose when they have received any freeby in relation to a particular posting. In the Attention economy, reputation is a paramount concern.
All the same, a later post by Rafe pointed to some nice logos by Tim King for explicitly stating that one’s site is “payola free”. I’m not certain if I’m concerned enough to add those to my site at this time, nor am I certain if the term “payola” is sufficiently universally understandable to be meaningful to an Internet audience. Further, as Rafe points out, there isn’t yet a good way of enforcing the claim of being payola free.
We’ll see if this takes off.